A Digital Designer, Strategist and Content Creator
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Reuters Impact
Date
April 2023
Link
Location
London
Role
Social Media Content Creator
Tools & Software Used
✔ Adobe Creative Suite – Image retouching & video editing
✔ Figma – Content calendar & collaboration
✔ Canva – Infographics & collaboration
Reuters IMPACT is a premier climate and sustainability platform, driving the conversation on decarbonization. My role was to create engaging and educational social media content to raise awareness about climate change. This included visually compelling infographics, interactive content, and game-based posts designed to engage young adults, increase social media reach organically, and foster a community committed to environmental sustainability
Challenges & Solutions
Branding Constraints – Reuters had an existing corporate audience, but the goal was to attract younger users
Solution – Developed a fun, interactive approach while maintaining professional branding
Deliverables
✔ Social Media Infographics
✔ Interactive Game-Based Posts
✔ Content Calendar & Strategy
Results
✔ 30% increase in followers organically
✔ Increased engagement from younger audiences
✔ Strengthened Reuters Impact’s position as an educational sustainability hub
